About Asher
Hi, I'm Asher.
I've spent quite a lot of time in the driver's seat trying to work out one simple question: Where should I be investing to grow my business?
This gets harder to answer as a business grows: You might have one agency running ads, another working on SEO, someone building the website, a team creating content, and any number of other vendors and partners. Each has its own channel, reports, priorities and incentives. They may all be doing good work, but who is looking across the whole lot and connecting it to what really makes a difference: Sales, margins and profit?
Usually, despite engaging in all that help, that critical job still lands with the founder. They see the complete picture, but they also have a whole business to run.
I built Summit Strategies to give them someone on their side of the table: Someone who can be single mindedly focused, objectively step back, ask the uncomfortable questions when needed, and help make sure the marketing effort adds up to a commercial result.
That perspective comes from having done the work myself. I've run businesses, managed budgets, teams, agencies and vendors, and been responsible for the day-to-day decisions that affect 7-figure businesses' performance.
I've also been on the other side managing multi-million-dollar consulting projects for clients, scaling marketing agencies, and providing services across luxury retail, hospitality, ecommerce, IT and others. All of this perspective is grounded in my hyper-analytical aerospace engineering foundation.
I built Summit to help founders get more from their marketing.