Your ads have positive ROAS. But does that mean you’re actually profitable?

What does your agency know about your margins, refunds, fulfilment costs, fees and the full cost of running the campaign? What do you know? Without that context, a positive ROAS can still be losing you money.

Get the ROAS Profitability Calculator

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Does Your Agency See the Full Picture?

Campaign reporting can show spend, sales and attributed revenue. But does it include the business costs that determine whether those sales created profit?

What ROAS Does Your Business Actually Need?

Is the target in your dashboard based on your actual economics, or just a generic benchmark? Add the related costs that aren’t accounted for in your ad account to calculate your real break-even ROAS.

Are Your Ads Creating Profit? Or Just Revenue?

Would the campaign still look successful after every relevant cost is included? See whether it is profitable, below break-even, or selling at a loss before advertising.